Styled photo of Gigi&Tom's cactus themed decorative homewares and drinkware

Giddy Up Cowboy: The Western Wave Is Here to Stay

Whether lining up for Stagecoach tickets or line-dancing to the tunes of Queen B, boy oh boy there’s no denying that Cowboy Culture has well and truly kicked off.

Unless you’ve been bunkering under a boulder for the last year, you’d be aware of the resounding resurgence of all things Country. From music to fashion to interiors, city slickers are embracing country singers and all things bootscootin’ with a resounding Yee-haw!

Here at Gigi&Tom, we’ve hopped into the saddle to see just how and why all things country have grabbed the cultural zeitgeist by the bull horns. From high fashion to the high street, fashion retailers have scooted their way into the country cowboy trend with cowboy boots kicking their way beyond festival fashion to everyday attire. Bold belt buckles, fringed jackets, honey coloured suede and tan leather have saturated our social feeds with new country related terms coined by the second. From goth to urban to coastal cowboy, it’s no surprise if you’re struggling to keep up with the latest take on country style.

The beauty of this trend is its versatility and wearability. Whether you’re dipping your toe in the ring with subtle accents of leather, suede and hide or diving deep into recognisable motifs like cowboy boots, hats, horseshoes, lassos and bolo ties, there’s something for everyone who’s wanting to head a little West.

What has caused this infatuation with the Wild Wild West?
From Bella to Beyonce, 2024 has brought unexpected attention to country style; and we’re here for it. With new music from mega players like Beyonce and Lana del Rey taking on country flair, our airwaves have been flying in a westerly direction. Back-to-back weekends of major music festivals Coachella and Stagecoach, both held in the Coachella Valley Colorado Desert, saw the geographically apt trend take centre stage from artists to their adoring fans. Popular culture is also rocking the Western reference from “Yellowstone to Barbie’s hot-pink cowgirl costume… the term “cowboy boots” has more than a billion global views on TikTok

So just how can one adopt a smidgen of saloon style to their home? From a timelessly classic colour palette cemented in easy to style neutrals to all out wacky Tex Mex motifs, there are ample options for repping your own rodeo-inspired interiors. A mere hop, skip and

Fabric Choices:

• Lean into leather: Buttery leather stools, upholstered dining chairs, benches and lounges walk the Western line.
• Sink into suede: Soft to the touch, suede’s tactile quality makes it a clever choice for adding rich, desert-heat inspired warmth to your space.

Colour Palettes:

• Taupe to Tan and everything in between: Cowboy aesthetic is synonymous with warm, western tones inspired by land and desert. From beige to dark brown, the Western colour palette is extremely versatile and easy to style, able to be easily mixed in with trends of a similar tone such as Mid-Century.

Subtle Accents:

• Prairie-chic lace curtains, bed linen and table linen add a sweet take to the trend.
• Fall for fringe: Look for accent cushions, bedspreads and throws finished with fringing.
• Stitch it to me: Incorporate contrast stitching commonly seen on cowboy boots, hats and vests into your soft furnishings like cushions, throws, bathroom or kitchen towels or in decorative homewares like glazed pottery and ceramics.

Now you’ve nailed your Country Western style, it’s only fair you show it off with a good ol’ fashioned hoedown!

How to Host a Cowgirl’s Night In:

• To Drink: Whether it’s a simple mix of bourbon and coke or a perfectly mixed Tommy’s or Spicy Marg, you’re guaranteed a good time either way and we’ve got just the perfectly themed cocktail glass and tumblers for you.
• To Eat: Buckle up and saddle in for a night of tangy tacos, spicy salsa, crunchy tortilla chips and, of course, guac served on the cutest avocado-shaped plates you ever did see.
• Something Sweet: Did someone say churros? Here here! Not keen on cracking out the deep fryer? Take the scenic route to your local bodega and grab some wagon wheels to go!
• Spicy Soundtrack: Whether it’s Miley’s version of Jolene or Texan-native Beyonce’s Cowboy Carter album, the sisters are really doing it for themselves.

Ready to ride off into the sunset? Take the sting out of shopping with our cute, cactus themed homewares that will impart a piece of Palm Springs to your home.

Happy Styling x GIGI&TOM

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